Health & Fitness

Aidan Buhagiar is a Certified Personal Trainer + Nutrition Coach based in Malta. A former lawyer who left the legal profession to pursue his passion for fitness and health. He required a brand mark that matched his intensity and professionalism, something that would set him apart in the health and fitness market. 
 We built a bold, high-contrast identity around a custom monogram based around his initials, and paired it with an electric yellow and dark grey palette. The identity system now gives him the possibility to present his brand consistently and professionally, whether that be on stationery, uniforms, merchandise, social media and any other medium as needed.